Our new Teeth Whitening Powder is finally here, with an improved formula that gently removes surface stains from within the enamel layer to reveal whiter and brighter teeth in 14 days.
Its formula is powered by just 8 carefully chosen ingredients, with a focus on safety, as well as effectiveness. Let's explore what each ingredient does, to better understand why they were chosen.
1. Calcium Carbonate
The first ingredient in our formula is the safe and gentle abrasive - Calcium Carbonate. It's activated through the motion of brushing and works to remove plaque, debris, and surface stains to clean the tooth's surface. This is the key reason why your teeth will feel so smooth and clean after brushing with our Teeth Whitening Powder.
2. Pentasodium Triphosphate
Next up is Pentasodium Triphosphate which is a highly effective and proven stain remover, and works by dissolving stains in your enamel. It can even prevent further stains, from food/drink like the tannins in coffee, from building-up on your teeth.
Menthol possesses hundreds of incredible health benefits, but we'll keep this strictly related to teeth! Firstly, it gives our Teeth Whitening Powder its nice minty flavour, but as well as this Menthol has strong antibacterial properties which have been found to prevent teeth from decay and gum disease.
4. Sodium Lauryl Sulfate
Sodium Lauryl Sulfate kills bacteria in the mouth, and can help destroy damaging plaque by loosening its deposits from the tooth's surface. It also allows our Teeth Whitening Powder to foam in your mouth for a more pleasant brushing experience.
5. Sodium Saccharin
Sodium Saccharin is a sweetener which is used in a range of products we consume on a daily basis, from soft drinks to toothpastes. We use it in our formula to give our Teeth Whitening Powder a slightly more palatable taste and improve the overall flavour.
6. Mentha Viridis Leaf Oil
Also known as Spearmint Oil, Mentha Viridis Leaf Oil keeps your breath minty fresh all day long. It also has strong antiseptic and anti-inflammatory properties which in studies have been shown to suggest a delay in the process of gum disease and gingivitis.
Commonly used in skin care to soothe and protect, we use Allantoin in our Teeth Whitening Powder for its moisturising properties which can help prevent sensitivity.
8. Strontium Chloride Hexahydrate
Don't be put off by its name, Strontium Chloride is very much on your teeth's side. You'll find it in many toothpastes that prevent against sensitivity and it has been included in our Teeth Whitening Powder for this very purpose. It works by safely forming a protective barrier over nerve endings in the teeth to ensure zero pain or sensitivity, before or after treatments.
So there we are, we've analysed every ingredient in our new and improved Teeth Whitening Powder. We believe transparency is key which is why we're proud of the ingredients we use, and will never shy away from revealing exactly why each one was chosen.