Dentist-Approved & Peroxide-Free
Dermatest® 5-Star Seal of Approval
Trusted by 2 Million+ Customers
IndyBest Best-Buy 2023 & 2024
Healthier & Stronger Gums In 3 Simple Steps
Step 1: Brush As Normal
Follow your regular night-time brushing routine before applying the Hyaluronic Gum Serum.
Step 2: Apply The Serum
Massage one pump along your top gumline with a clean fingertip, then one pump along the bottom.
Step 3: Let It Absorb, Then Spit
Allow the Serum to absorb for 2 minutes, then spit out any excess. No rinsing needed.
What To Expect Using The MySweetSmile Hyaluronic Gum Serum
Moisture Your Routine Has Never Given Your Gums
From the very first application, Hyaluronic Acid draws moisture directly into dry, fragile gum tissue and stays put while it absorbs.
- ✔ Hydration starts from the first use
- ✔ Mild, fresh-tasting and gentle on sore gums
- ✔ Two pumps and 2 minutes, nightly
Hydrated Tissue Means Calmer Gums
This is the hydration doing its job. Rehydrated gums are stronger gums, so soreness settles, tenderness eases, and they complain less when you brush and eat.
- ✔ Soreness and tenderness start to ease
- ✔ Gums react less to brushing and eating
- ✔ Fresher breath from a healthier gumline
Less Bleeding, Stronger Gums That Stay That Way
After a month of nightly use, your gums are noticeably calmer: they bleed less when you brush, and they don't flare up at every little thing. Keep using it nightly and they stay that way.
- ✔ Helps reduce bleeding gums with continued nightly use
- ✔ Stronger, healthier, more resilient gum tissue
- ✔ Gentle enough for nightly use, long term
Sore, Bleeding Gums Are Not Just Part Of Getting Older
If your gums feel sore when you brush, or you've noticed a little pink in the sink and learned to ignore it, you're not alone. Maybe your dentist has already mentioned your gums need more looking after. But you're already brushing twice a day, and it clearly isn't enough.
Think of it like skincare. You know what happens to skin that never gets moisturised: it turns dry, fragile and cracked. Gums are soft tissue too, under attack all day from food, drink and bacteria, and they dry out just the same, with age, with common medications, and every night as saliva drops during sleep. Dry, fragile gums get sore, tender and quick to bleed. Brushing fights the plaque, but it moisturises nothing.
This Serum is skincare for your gums. Hyaluronic Acid, the most trusted hydrator in skincare, massaged into the gumline nightly: it soothes irritation, helps reduce bleeding, and keeps gums strong. Prevention is always better than cure.
From The UK's Most-Reviewed & Highest-Rated Whitening Brand
MySweetSmile earned its name with our Teeth Whitening Powder: the UK's best-selling teeth whitening product, with over 2 Million jars sold, and twice named "Best Teeth Whitening Product" by The Independent. Chances are you've seen us before — in a friend's bathroom, on your social media feed, or in newspapers.
The Hyaluronic Gum Serum brings that same standard to gum care. Dentist-approved, dermatologically tested with the Dermatest® 5-Star Seal, and formulated without alcohol or anything that stains teeth.
Also featured regularly in The Times, Daily Mail, Mirror, HELLO! Magazine and Apple News.
Key Ingredients — Hydrates, Soothes & Protects
Hyaluronic Acid
The same hydrating ingredient trusted in skincare for decades, and the hero of this formula. Hyaluronic Acid holds many times its own weight in water, so when it's massaged into the gumline it pulls moisture deep into dry, fragile tissue and keeps it there.
Xylitol
A natural plant-derived sweetener that oral bacteria cannot feed on or ferment. While the Hyaluronic Acid rehydrates your gums overnight, Xylitol keeps the gumline environment fresher through the hours your mouth produces the least saliva, which is when bacteria normally multiply.
Panthenol (Pro-Vitamin B5)
The soothing ingredient found in after-sun and sensitive-skin creams. Sore, irritated gums need calming as well as moisture, and Panthenol settles the tissue while the Hyaluronic Acid rehydrates it, which is why the Serum is gentle even on tender gums.
The World's #1 Highest-Rated Teeth Whitening Brand
We're proud to say that no other teeth whitening brand in the world has more reviews at a higher rating than MySweetSmile.
Over 2 Million+ customers have used MySweetSmile. Most come to us for whitening, but there's more to a healthy smile than white teeth, which is why the Hyaluronic Gum Serum is fast becoming one of our most popular products.
Many arrived sceptical, spent time reading the reviews below, and decided thousands of people couldn't all be wrong.
See what they say for yourself below.
Got Questions? We've Got Answers
Nightly, after brushing, using two pumps: one for your top gums, one for the bottom.
Massage along the gumline with a clean fingertip, or apply onto your tongue and spread across the gums. Let it absorb for 2 minutes, then spit out any excess. No rinsing needed.
Each 30ml bottle holds 30 nightly uses: a full month of gum care.
Bleeding when you brush usually means the gum tissue is irritated, most often by plaque building along the gumline, and it's more likely when the tissue is dry and fragile.
Dentists call this early stage gingivitis, and it's the reversible one: gum tissue responds quickly to consistent daily care.
Keep brushing gently twice a day, along with flossing, and use the Hyaluronic Gum Serum nightly to hydrate and soothe the tissue itself.
If bleeding doesn't settle within a couple of weeks, or your gums are swollen or painful, see your dentist immediately.
Because brushing does a different job. Brushing and flossing remove plaque, and nothing replaces them. But they put no moisture back into the gum tissue itself, and dry, fragile tissue is what makes gums sore and quick to bleed — especially as saliva naturally declines with age and with many common medications.
Our Hyaluronic Gum Serum does the job brushing can't: rehydrating the tissue so your gums stay strong and comfortable.
Hydration starts from the first use. Within the first couple of weeks of nightly use, most customers report less soreness and tenderness, and gums that react less when brushing and eating.
With continued nightly use, the Hyaluronic Gum Serum helps reduce bleeding gums and maintains calm, healthy, resilient gums.
That's the ideal time to start. Gum tissue loses moisture with age and with dozens of common medications, and dry tissue is where soreness and bleeding usually begin.
Nightly use keeps the tissue hydrated and resilient before problems settle in. Keeping healthy gums healthy is far easier than calming down unhappy ones.
The Hyaluronic Gum Serum soothes, hydrates and comforts gum tissue. It is not a medicine and doesn't treat gum disease.
If your gums bleed heavily, or bleeding doesn't settle within a couple of weeks, see your dentist immediately. The Serum works alongside professional care, not instead of it.
Yes, completely safe alongside all dental work. The Hyaluronic Gum Serum works on your gum tissue, not your teeth, so caps, implants, veneers and bonding are unaffected.
For children, we recommend it for ages 12 and older.
Three key ingredients, each doing a different job:
Hyaluronic Acid draws moisture deep into gum tissue for lasting hydration and comfort.
Xylitol keeps the gumline environment fresher. Bacteria can't feed on it.
Panthenol (Pro-Vitamin B5) soothes sensitive gum tissue while it rehydrates.
Glycerin supports the hydration, Betaine keeps the formula gentle on sensitive tissue, and a cellulose gel gives it a texture that stays put while it absorbs.
The formula is 100% vegan and free from alcohol, fluoride, chlorhexidine and SLS, with nothing that stains teeth.
Full Ingredient List: Water/Aqua, Glycerin, Xylitol, Betaine, Cellulose Gum, Panthenol, Sodium Hyaluronate, Phenoxyethanol, Sucralose, Ethylhexylglycerin, Sodium Phosphate.
Yes. It works alongside our award-winning Teeth Whitening Powder, Strips and Toothpaste as the gum-care step in a complete oral care routine.
Meet Our Award-Winning Range ✨
The MySweetSmile Hyaluronic Gum Serum is a cosmetic product designed to hydrate, soothe and care for gum tissue. It is not a medicine and is not intended to diagnose, treat or cure gum disease or any other condition. If your gums bleed heavily or persistently, or you have any concerns about your gum health, please consult your dentist. Results vary from person to person. Use as directed.
