Dentist-Approved & Peroxide-Free
Dermatest® 5-Star Seal of Approval
Trusted by 1,000,000+ Customers
Indy Best-Buy 2023 & 2024
Advanced Fluoride Formula ✨
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Fresh Mint Toothpaste
Advanced Fluoride Formula ✨
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste
Strawberry Toothpaste

Fresh Mint Toothpaste

Strawberry Toothpaste

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was £14.99 £9.99 Save £5.00
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or 4 payments of £2.49 with  ⓘ

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Daily Care That Tastes As Good As It Works.

✔️ Advanced Fluoride Formula — strengthens enamel and protects against cavities daily

✔️ Dermatest® 5-Star Seal of Approval — clinically-tested in Germany by dentists and dermatologists

✔️ Gentle, enamel-safe daily clean — pairs cleanly with your wider MySweetSmile routine

✔️ Refreshing flavour you'll actually enjoy — choose Fresh Mint or Strawberry

✔️ Safe for the whole family — suitable for adults and children aged 3+

Mint
Strawberry
Trustpilot

A Cleaner, Fresher Smile In 3 Simple Steps

Step 1: Pump Onto Your Brush

Apply a pea-sized amount of MySweetSmile Toothpaste to your toothbrush.

Step 2: Brush For 2 Minutes

Spend about 30 seconds on each quarter of your mouth, twice daily.

Step 3: Rinse & Smile!

Rinse thoroughly and enjoy long-lasting freshness with daily cavity protection.

Clinically Tested & Dentist-Approved

The MySweetSmile Advanced Fluoride Toothpaste is the toothpaste you'll actually look forward to using. Available in Fresh Mint or Strawberry, with a clinically-tested formula that deep cleans, fights cavities and strengthens enamel — all in a 2-minute routine the whole family can enjoy.

Tested in Germany by Dermatest® and awarded their 5-Star Seal of Approval — recognising the formula's safety, effectiveness, and enamel-friendly cleaning.

This isn't a toothpaste designed to feel like it's working with heavy foam and abrasive polishes. It's a daily formula from the team behind the world's #1 highest-rated teeth whitening brand.

Why 1 Million+ Customers Brush With MySweetSmile

Most people don't think much about their toothpaste. They grab whatever's familiar at the supermarket and brush on autopilot, twice a day, year in year out.

Most of our customers found us through our best-selling Teeth Whitening Powder — then realised the same standard should apply to the rest of their daily routine. Over 1,000,000 of them now brush with MySweetSmile products every day.

Scroll down to see why they keep coming back.

"I'd been using the MySweetSmile Powder for over a year and never thought to question the toothpaste I was brushing it in with. Bought the Mint a couple of months back with the Buy 2 Get 1 Free deal — and the difference was obvious from the first brush. My teeth still feel properly clean and my breath stays fresh an hour later. Need to try the Strawberry next time!"

— Linda, 58 🇬🇧

"I ordered the Strawberry for my very fussy daughter, who we just couldn't get to brush her teeth. It actually worked! She now loves brushing and always asks for her Strawberry toothpaste. I tried it myself the next morning and ended up keeping a tube on the go for me too."

— Stephen, 38 🇺🇸

"My gums had been sore for years and I'd put it down to age until my dentist mentioned the toothpaste I was using. I switched to MySweetSmile Toothpaste, Powder and Gum Serum and the soreness cleared within a week. My teeth feel incredibly clean afterwards too — none of that raw, slimy stuff in my mouth like I used to get with supermarket ones."

— Helen, 47 🇺🇸

Built To Pair With Your Existing MySweetSmile Powder Routine

Every product we make is designed to work alongside the rest of the range. Same enamel-safe standard, same Dermatest® clinical validation, same team formulating every product — so when you brush with the Toothpaste in the morning and use the Powder after, the formulas reinforce each other rather than getting in each other's way.

The Powder is our 3-in-1 whitening formula: it whitens teeth, strengthens enamel, and protects gums. Used daily for the first 14 days, then twice a week to maintain. The Toothpaste is your everyday foundation: deep cleaning, cavity protection, and a flavour you'll actually look forward to, twice a day, every day.

Awarded 'Best Teeth Whitening Brand' Two Years Running

The Independent's IndyBest awards are one of the UK's most trusted product reviews, tested and judged by an independent editorial panel. MySweetSmile won Best Teeth Whitening Brand in both 2023 and 2024 — no other brand has won it twice.

Our Advanced Fluoride Toothpaste is part of the same award-winning range, built to the same MySweetSmile standard.

Also featured in The Times, Daily Mail, Mirror, HELLO! Magazine and Apple News.

Advanced Fluoride Formula — Cleans, Strengthens & Protects

Sodium Fluoride & Calcium Glycerophosphate

Sodium Fluoride is the active ingredient that does the heavy lifting in every dentist-recommended toothpaste — strengthening enamel and protecting against cavities. Calcium Glycerophosphate works alongside it to support enamel remineralisation, helping to strengthen your teeth and make them less sensitive over time.

Xylitol & Hydrated Silica

Xylitol is the natural sweetener that does more than make your toothpaste taste good — it actively starves the bacteria that cause cavities, the same reason it's used in dentist-recommended chewing gums. Hydrated Silica then gently polishes your teeth — unlike charcoal or baking soda, which are far more abrasive, it lifts daily food residue without scratching the enamel.

Zinc Lactate & Real Flavour

Zinc Lactate is the breath-freshening active used in leading mouthwashes — unlike mint, which just masks bad breath, it neutralises the compounds that cause it, so your breath stays fresh hours after brushing. The flavour comes from real Spearmint Leaf Oil (Fresh Mint) or Strawberry Fruit Extract (Strawberry) — a taste you'll actually look forward to.

What Makes This Toothpaste Different

✔ Strengthens enamel and protects against cavities — Advanced Fluoride Formula with Sodium Fluoride and Calcium Glycerophosphate.

✔ Gentle, enamel-safe daily clean — Hydrated Silica polishes without scratching, unlike abrasive charcoal or baking soda toothpastes.

✔ Fights cavities at the source — Xylitol starves the bacteria that cause decay, the same active used in dentist-recommended chewing gums.

✔ A flavour you'll actually look forward to — Real Spearmint Leaf Oil (Fresh Mint) or Strawberry Fruit Extract (Strawberry), not artificial flavours.

✔ Safe for adults and children aged 3+ — one toothpaste the whole family can use.

✔ 60g tube lasts 4–6 weeks — twice-daily brushing covered for over a month.

✔ Easy-pump tube, not a squeezy mess — perfect pea-sized amount every brush, with zero waste.

The World's #1 Highest-Rated Teeth Whitening Brand

We're proud to say no other teeth whitening brand in the world has more reviews at a higher rating than MySweetSmile.

Over 1,000,000 customers have used MySweetSmile — and they're brushing with confidence every day.

Trustpilot

Got Questions? We've Got Answers

Dentists recommend brushing twice daily — morning and night — for 2 minutes each time.

Regular use with our Advanced Fluoride Formula helps prevent plaque buildup, maintains healthy gums, and provides long-lasting freshness throughout the day.

Our Advanced Fluoride Toothpaste is built for daily cleaning, cavity protection, and enamel strengthening — not active whitening.

For visible whitening results, pair it with our award-winning Teeth Whitening Powder. The two are designed to live alongside each other in the same routine: the toothpaste handles daily care, the powder lifts surface stains.

Each 60g tube lasts approximately 4–6 weeks when used twice daily with a pea-sized amount.

Both flavours use the same Advanced Fluoride Formula and deliver the same results. The only difference is the taste.

Fresh Mint uses real Spearmint Leaf Oil for a cool, refreshing finish; Strawberry uses real strawberry fruit extract for a sweeter, smoother experience.

Most adults choose Mint; Strawberry is the most popular choice for kids and adults who fancy a break from mint flavours.

Yes. MySweetSmile's Advanced Fluoride Toothpaste is safe for children aged 3 and above, as per public health guidelines.

The fluoride content helps strengthen developing teeth and prevent cavities, while the flavours (especially Strawberry) make it easier to get kids excited about brushing.

Yes. Our gentle, enamel-safe formula provides effective cleaning and protection without harsh abrasives or irritation, making it suitable for those with mild sensitivity.

If your teeth are highly sensitive, pairing this toothpaste with our Enamel Care Serum will help further strengthen and protect enamel overnight.

Yes. MySweetSmile's Advanced Fluoride Toothpaste is safe for all types of dental work. It cleans gently without abrasiveness, so it won't damage dental work over time.

Our Advanced Fluoride Formula combines four key ingredients, each doing a different job:

Sodium Fluoride — strengthens enamel and protects against cavities.

Calcium Glycerophosphate — supports enamel remineralisation.

Xylitol — natural sweetener that reduces cavity-causing bacteria.

Hydrated Silica — gentle polish that lifts daily food residue.

Full Ingredient List — Fresh Mint:

Aqua, Sorbitol, Glycerin, Hydrated Silica, Xylitol, Disodium Phosphate, Xanthan Gum, Cellulose Gum, Parfum (Mint Flavour), Sodium Lauroyl Sarcosinate, Calcium Glycerophosphate, Tetrapotassium Pyrophosphate, Benzyl Alcohol, Caprylyl Glycol, Menthol, Sucralose, Sodium Fluoride, Sodium Gluconate, Pentylene Glycol, Zinc Lactate, Methyl Diisopropyl Propionamide, Benzoic Acid, Limonene, Eugenol.

Full Ingredient List — Strawberry:

Aqua, Sorbitol, Glycerin, Hydrated Silica, Xylitol, Disodium Phosphate, Xanthan Gum, Cellulose Gum, Aroma (Strawberry Flavour), Sodium Lauroyl Sarcosinate, Calcium Glycerophosphate, Tetrapotassium Pyrophosphate, Benzyl Alcohol, Caprylyl Glycol, Sucralose, Sodium Fluoride, Sodium Gluconate, Pentylene Glycol, Zinc Lactate, Methyl Diisopropyl Propionamide, Benzoic Acid, Linalool.

Yes. We're proud to be a 100% vegan and cruelty-free brand. Our formulas contain no animal-derived ingredients, and we strictly adhere to EU Cosmetics Regulation No 1223/2009, which prohibits animal testing for cosmetic purposes.

MySweetSmile Teeth Whitening Powder is the easiest entry point into whitening.

It adds 2 minutes to a routine you already have, lifts years of coffee, tea, and ageing stains, and in our October 2024 Dermatest® clinical study, 65% of users saw visible whitening within 14 days — with 95% reporting zero sensitivity.

Pair the Powder with this Toothpaste — and with our Buy 2 Get 1 Free offer, add any third product from the MySweetSmile range, and we'll take the price of the cheapest item off your order automatically at checkout.