Apply a pea-sized amount of MySweetSmile Toothpaste to your toothbrush.

Spend about 30 seconds on each quarter of your mouth, twice daily.

Rinse thoroughly and enjoy long-lasting freshness with daily cavity protection.

"I'd been using the MySweetSmile Powder for over a year and never thought to question the toothpaste I was brushing it in with. Bought the Mint a couple of months back with the Buy 2 Get 1 Free deal — and the difference was obvious from the first brush. My teeth still feel properly clean and my breath stays fresh an hour later. Need to try the Strawberry next time!"

— Linda, 58 🇬🇧

"I ordered the Strawberry for my very fussy daughter, who we just couldn't get to brush her teeth. It actually worked! She now loves brushing and always asks for her Strawberry toothpaste. I tried it myself the next morning and ended up keeping a tube on the go for me too."

— Stephen, 38 🇺🇸

"My gums had been sore for years and I'd put it down to age until my dentist mentioned the toothpaste I was using. I switched to MySweetSmile Toothpaste, Powder and Gum Serum and the soreness cleared within a week. My teeth feel incredibly clean afterwards too — none of that raw, slimy stuff in my mouth like I used to get with supermarket ones."

— Helen, 47 🇺🇸

Sodium Fluoride is the active ingredient that does the heavy lifting in every dentist-recommended toothpaste — strengthening enamel and protecting against cavities. Calcium Glycerophosphate works alongside it to support enamel remineralisation, helping to strengthen your teeth and make them less sensitive over time.

Xylitol is the natural sweetener that does more than make your toothpaste taste good — it actively starves the bacteria that cause cavities, the same reason it's used in dentist-recommended chewing gums. Hydrated Silica then gently polishes your teeth — unlike charcoal or baking soda, which are far more abrasive, it lifts daily food residue without scratching the enamel.

Zinc Lactate is the breath-freshening active used in leading mouthwashes — unlike mint, which just masks bad breath, it neutralises the compounds that cause it, so your breath stays fresh hours after brushing. The flavour comes from real Spearmint Leaf Oil (Fresh Mint) or Strawberry Fruit Extract (Strawberry) — a taste you'll actually look forward to.